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Review: Chips Ahoy! Middles

Chips Ahoy! Middles, in their very Chips-Ahoy!-ish boxes.

Chips Ahoy! cookies are not part of my current everyday life, but they were when I was a kid. Every day, I’d get at least a couple of them tucked into a baggie in my lunch bag as dessert. (Only to be eaten after finishing my mustard, carrot and lettuce sandwich. Yes, that was my choice of sandwich, and yes, I was a strange kid.) They were dry, they were filled with chocolate chips, and if you sucked on them long enough, they’d turn into mush. Awesome.

And yet, after years without a Chips Ahoy! cookie, an ad on T.V. for these curious new cookies brought back pangs of nostalgia. A Chips Ahoy! with a filled centre? Yes, please.

Note the filled middles in Chips Ahoy! Middles.

I sampled two varieties: chocolate chip and double chocolate.

The Pitch: The name says it all. They’re Chewy Chips Ahoy! with a chocolate-filled middle. Hence, Chips Ahoy! Middles.

The Look: On the outside, like regular cookies. It’s what’s inside that counts.

The Taste (Double Chocolate): Meh. Sweet and doughy. Yes, there’s lots of chocolate, but it’s not very good chocolate. Tastes half-baked and chemical-ish. Not a very nice aftertaste.

The Taste (Chocolate Chip): A noticeably mushy, melty chocolate inside. Not as cloying as the double-chocolate, but still not great. They’re bland, they’re got a soulless taste, and they don’t stack up well against the cookies baked fresh in a grocery store, even though those cookies also likely came from a tub filled with industrial dough.

They're kind of pretty for a mediocre mass-produced cookie, no?


Cost: $4.12 for a 280 gram box at Safeway.

Value for cash money: Decent, unless you consider the taste.

Availability: Widespread.

Nutrition?: Per 2 cookies (31 grams): 150 calories, 7 grams of fat, 110 mg of sodium, 0 grams of fibre, 1 gram of protein.

The verdict: Meh. Even though it’s been ages since my last Chips Ahoy! cookie, I apparently haven’t missed very much. They taste like cookies that were baked a long time ago in a factory far, far away.

Double-chocolate. They look more delicious than they actually are.


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