Candy Food

Review: Neilson Jersey Milk chocolate bar

Neilson Jersey Milk chocolate bar
The wrapper from a Neilson Jersey Milk chocolate bar seemingly hasn’t changed in … decades? Charitably speaking, it’s retro. But why mess with a good thing, especially when Jersey Milk diehards are keeping it alive.

Jersey Milk is a functionally abandoned chocolate bar.

Yes, it still exists. You can find it without any difficulty in Canada at theatre concessions, in corner stores and in supermarkets. But despite its existence, it’s like nobody wants to talk about it. It hums along merrily without any fanfare, existing on the fringes of Canadian chocolate, still satisfying a niche base of customers who are loyal enough to keep it in production.

Trying to find any information on Jersey Milk is a nearly impossible task. You’d think that I’d be able to find some sort of history or timeline on the internet, but nope. Even the website address listed on the package,, has a logo for the product, but no further information. In an industry that’s dominated by puffed-up marketing and hilarious claims of authenticity and history, Jersey Milk has done some kind of magic in flying completely under the radar. And yet you’ll have no trouble finding it in Canada.

I did manage to find this vintage ad on YouTube, but it trades on nostalgia instead of providing any information about the bar itself. What makes it special? Is there something unique about the chocolate that sets it apart from the dozens of other plain milk chocolate bars on the market? In the most basic comparison possible, what makes it different from Dairy Milk, the far more marketed chocolate bar owned by the same company as Jersey Milk – Mondelez.

But what does it taste like?

Lightly sour dairy melts into caramel sweetness before filling the mouth with creamy milk chocolate flavours. It’s smooth and rich, with a barn full of dairy. This isn’t the sort of bar where you’ll taste the terroir of the cocoa. But eating it one square at a time, letting it dissolve on the tongue, is perfectly satisfying. It’s rich without a fatty mouthfeel.

For the sake for comparison, I tried a Canadian Dairy Milk bar side by side with the Jersey Milk, and I found the Dairy Milk had less sour milk taste and more of a dull hot chocolate flavour and fatty texture that took some work to dissolve. I couldn’t place it at first, but the Dairy Milk reminded me of the chocolate part of that freeze-fried Neapolitan astronaut ice cream that they sell at science centre gift shops.

Neilson Jersey Milk chocolate bar
The basic look of a standard Canadian Neilson Jersey Milk chocolate bar. Fancy? Nope. Yummy? Yup!

The Details

Price: $1.50 for a 45-gram chocolate bar at Winston’s convenience store in downtown Edmonton.

Value for Money: On par for a chocolate bar.

Availability: Not universal, but still easy to find in Canada.

Nutrition: 230 calories per 45-gram bar.

Verdict: A classic Canadian milk chocolate bar that still somehow exists. Is it the finest milk chocolate in the world? No. But it’s still a good chocolate bar if you’re looking for something simple, without any flashy distractions.


  1. We love Jersey Milk, it’s our go-to for s’mores when we are camping. I love the creaminess of it and the little squares are perfectly portioned. So glad this bar is still around 🙂

  2. the jersey milk bar is the best milk chocolate in the world. not in any stores in ontario for six months now. i purchased all the jersey milk bars i could find. none to be found at any stores. dislike all other brands. why would they stop making the only good bar they have? 45 gram bar in 4 pack, loved it. one of few pleasures i had left. please start making jerseymilk again.

    • Interesting. I had no idea these were in short supply. I’ll have to check the shops here in Edmonton in hopes this lack of Jersey Milk in Ontario is some sort of temporary regional distribution issue and isn’t the result of them ceasing production of the chocolate bar.

    • Good Basics 3 x 100g for $6

    • All Walmart stores in Canada have tons of jersey milk bars. I buy them regularly and Walmart always stocks them quickly after they sell out.

      You can also find jersey milk bars stocked regularly in large quantities at the Great Canadian superstores chain.

  3. Where have all the “Jersey” milk bars gone??? Is it quota issue or a lack of “jersey” cows ??? Like Mark’s comment – have not been able to find any bars in ON since Sept/22. Even Amazon says that they are out of supply(nationally). So, if they are available in Western Canada buy them up and offer them to us in the east. Some friends of ours are desperate for them !!!!

  4. You can get them i Ontario. Try Food Basics or other grocery chains