Junk food Liquids

Review: Molson Canadian 67 beer

Molson Canadian 67 beer, left, and regular old Molson Canadian, right. The 67 looks pale and watery by comparison.

The only good thing about Molson Canadian 67 is that my wife hates it so much, I can safely keep a case of it around the apartment without any fear of it vanishing.

Canadian 67 is clearly a light beer aimed at a market segment eager to enjoy a drink with their friends, but unwilling to deal with the calorie consequences. How did Molson address the needs of this group of beer drinkers? By brewing a beer that cuts the total calories per bottle from 150 for a standard Canadian to 67 for a Canadian 67. (For our American readers, note that 67 is a reference to 1867, the year Canada became a country. It’s not as arbitrary a number as it appears.)

The compromise? It has practically no flavour, no body, and no character to speak of. You can’t so much describe its taste as you can describe its near-complete absence of taste. It’s watery to the point that it tastes like a bad de-alcoholised beer.

It’s so watery, in fact, that I thought I’d test something out. What would happen if I compared a Molson Canadian 67 with a standard Molson Canadian, but that had been watered down to meet the 3 % a.b.v. criteria?

—BEGINNING OF MATH CONTENT—

I’m a journalist, not a mathematician, but I figured that 0.6 of a regular bottle of Canadian would contain the equivalent amount of alcohol as one full bottle of Canadian 67. So, I took 0.6 of a 341 ml bottle of regular Canadian (205 ml), and topped it up with 136 ml of water, which — ta-dah! — should yield a beverage with 3 % a.b.v., the same as Canadian 67. If my math is off, let me know.

—END OF MATH CONTENT—

The result? Proves the point that there is, in fact, something slightly worse than Molson Canadian 67.

Make no mistake — Molson Canadian 67 is hardly a beer. By comparison, plain old Molson Canadian is bursting with flavour. (This is likely the only time you’ll hear me refer to Molson Canadian as bursting with flavour.)

RATINGS AND DETAILS

Cost: $12.49 per six pack at my neighbourhood liquor store.

Value for cash money: It’s the same price as regular Molson Canadian, which is silly considering Molson Canadian 67 is 3 % a.b.v. and regular Molson Canadian is 5 % a.b.v.

Availability: Easy to find in Edmonton. It’s apparently available in B.C., Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia and P.E.I. Which means Quebec and Newfoundland got lucky.

Nutrition?: It’s beer, but it’s only 67 calories per 341 ml bottle instead of regular Molson Canadian’s 150 calories. But the taste difference ain’t worth it.

The verdict: Terrible. Don’t waste your beer budget.

A six-pack of Molson Canadian 67 beer in bottles. It doesn't look too bad on the box, does it?

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